Every small to big business and individual who wants to be an influencer or renowned content creator starts their journey on social media to access global recognition.
Now, the term social media has been wrapped around Instagram, and why wouldn’t it be? Instagram has over 2 billion active users globally who engage with and interact with content daily.
Since Instagram is the most used app, building a solid presence on this platform is essential when planning your social media strategy. And on Instagram, everything revolves around the number of followers.
To win over the trust and credibility among other users, you can initially buy Instagram followers and gradually start putting together content to keep them engaged and grow with time.
This blog will explain the basic understanding of SMM and the role of a strong Instagram presence in SMM strategy.
Understanding SMM
Social media marketing incorporates platforms like Facebook, Instagram, and X (previously Twitter) to advertise items and services. The main components of social media marketing that can boost your online presence are connection, interaction, and customer data.
Social media marketing (SMM) has completely changed how businesses influence customer behavior. It frequently offers greater visibility at a lower cost. Just by posting, engaging, and regularly interacting through social media, your business can establish a strong online presence.
Reasons Why A Strong Instagram Presence Is Essential In SMM Strategy
According to data, over 200 million Instagram business accounts are viewed daily. These numbers reflect the vitality of Instagram’s presence in SMM. Now, let’s understand the reason behind this popularity.
- A Stage With A Huge And Dynamic Client Base
It was discovered that over 500 million Instagrammers checked the app at least once daily in 2024. Remember, this is only the average user base data—it excludes the die-hard Instagrammers!
- Access To A Global User Base
Instagram’s platform is not limited to certain countries, which is why its user base is worldwide. Even data says that among the 4.48 billion internet users worldwide, 30.94% routinely use Instagram.
- Real-Time Interaction With The Audience
Almost 100 million users watch Instagram Live every day. Through Instagram live sessions, you can interact directly with your users.
- Visual-Centric Platform
Pictures convey more than words- Instagram is based on that. This aesthetically pleasing platform has the charm to grab the attention of different types of people around the world.
- High Engagement Rates
With its famous features like reels, stories, and live sessions, this platform can acquire high engagement for SMM. Data says that every day, 70% of users check Instagram Stories.
- Equipped With E-Commerce And Shoppable Features
These features allow small businesses to sell their products and users to shop directly from the platform. Every month, 130 million people tap on shopping posts.
- Availability Of Creativity And Variety Of Content
Instagram is full of filters, effects, stickers, and transitions to boost your imagination and creativity. You can share content through posts, carousels, reels, stories, etc.
- Influencer Marketing Opportunities
Instagram is very popular for its influencer marketing. Here, you can find opportunities to become an influencer.
Small businesses can also find influencers within their budget to promote their products and services. Data shows that 70% of consumers search Instagram for upcoming purchases.
- Increases Brand Awareness And Visibility
Creating engaging content and applying tools like relevant hashtags, keywords, and location tags can boost your image and discoverability among users who are interested in your niche.
- Access To Collaborating With Influencers Globally
Instagram is a globally used platform, so you can collaborate with anyone worldwide, automatically expanding your reach.
- Better Analytics And Insights
Instagram offers a segregated overview of your content under its insight section. That will show you what is working for you and will help you in developing better SMM planning on Instagram.
- Offers Customer Engagement And Feedback
Likes, comments, shares, and views offer instant feedback. Replying to their comment can generate more engagement on the post.
- Benefits Of SEO Strategy
Small businesses and influencers can also improve their visibility and reach by crafting popular keywords in the post captions.
- Builds Community
Instagram users also have a community that supports each other by promoting each other’s content. This will cross-sell content and increase the audience’s reach.
Conclusion- Scale Up Your SMM Strategy With Instagram!
Now that you know why having a strong Instagram presence is essential, you must work towards bringing more IG followers to your account. All you need is consistent efforts, a good content strategy, and dedicated efforts that bring continuous improvement and engagement.
Time to make your Social media marketing strategy strong with Instagram!